You’ve got to hand it to those guys at Radiohead. Not only are they great musicians. They are great promoters who are at the forefront of figuring out how to use the culture of free music to sell CDs. On New Year’s Eve, just before their latest album In Rainbows goes on sale in stores on January 1, the band will broadcast a prerecorded concert of all the album’s tracks on Current TV. The concert will also be available on the Web at http://www.current.com. While Radiohead and Current are positioning this as a "commercial-free" broadcast, what it amounts to is a free commercial for Radiohead’s album.
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