AllRespect.com // Lady Gaga's Pop Revolution Continues With 'LoveGame'

Posted on 2009-03-14 03:00:07
Artist/band(s): Lady GaGa [FB]

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Source: http://www.mtv.com/news/articles/1606964/20090313/lady_gaga.jhtml

Singer calls clip for next single 'a genuine New York lifestyle video.'By James Montgomery

Lady GagaPhoto: Marc Susset-Lacroix/WireImage

Lady Gaga kicked off her Fame Ball tour (which we're not supposed to call a "tour," remember?) on Thursday night in San Diego. And by all accounts, she more than lived up to her promise of giving fans a "life-changing experience."

And she's not stopping there. Building on the success of singles like "Just Dance" and "Poker Face," Gaga recently unveiled her new clip, for the song "LoveGame," which, to hear her tell it, is just the next step in her plan to conquer the world with pop music.

"This is all part of a movement. My artistry is much deeper than fashion or anything like that: I love pop music, and I want to bring it back," she told MTV News. "People are truly hungry for this. They generally miss the '90s and the superfans flooding Times Square, crying and wailing and doing anything to see the fingernail of a star. I want that back, and [the 'LoveGame' video] is just another move towards that.

" 'LoveGame' is a genuine New York lifestyle video. It's got that feeling of 'gay, black New York,' of inclusion and glamour," she continued. "I wanted to really bring forth the girl that I was four years ago, and I wanted to put it in the setting of the underground subway. I worked with [video director] Joseph Kahn, and he did an amazing job. He didn't just capture the fashion; he captured the artist."

And at the moment, that artist can do no wrong. Earlier this week, "LoveGame" leapt into the Billboard Hot 100, giving Gaga three singles on the chart ("Poker Face" and "Just Dance" are in the top 10). And when you consider the string of sold-out dates on the Fame Ball, it appears that Gaga's vision of a pop-powered future might actually become a reality.

"We all used to believe in that very artistic lie that pop music tells. And we want to believe in that again," she said. "And it is back. I promise you. It's happening right now. My work is honest and strong, and I couldn't be more happy to see it reach so many people. There's really nothing else I can say."

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