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Kanye West's Post-VMA Plan
Posted on 2010-09-15 03:00:10
Artist/band(s): Kanye West [FB]

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Source: http://www.mtv.com/news/articles/1647848/20100914/west_kanye.jhtml

Rapper begins comeback campaign by debuting 'Runaway' at the VMAs.By Jayson Rodriguez

Kanye West performs at the 2010 VMAsPhoto: Kevin Mazur/ WireImage

Kanye West went from zero to hero in a matter of five minutes as he closed out the 2010 Video Music Awards with a performance of his new track "Runaway," featuring Clipse's Pusha T.

"It's funny," West wrote Sunday on Twitter. "I can't believe it's been a whole year but can't believe all that's happened within this year at the same time."

After the 2009 awards, West became a pop-culture punching bag for everyone from President Obama to late-night comedians, and he was skewered by Internet memes. To recap, the rapper crashed Taylor Swift's acceptance speech, grabbing the microphone away from the country/pop star to debate her Best Female Video win. "I'm sorry, but Beyoncé had one of the best videos of all time," West said, seconds before boos poured down from the crowd.

It wasn't until May, when he released "Power," the first single from his forthcoming album, that he began reversing the tide of anger against him. Now that he's made his way through the past 12 months, what's next for West?

Foremost is his next album, which is still waiting for a title and release date. He recorded the bulk of the material in Hawaii, as he did for his last project, 808s & Heartbreak. There, he assembled an all-star crew of hip-hop producers, including the RZA, Q-Tip, Pete Rock and No I.D.

Joining him in the Aloha State were members of his G.O.O.D. Music family, including Kid Cudi, Consequence, Big Sean and new signee Pusha T of Clipse.

"Power" and Rick Ross' "Live Fast, Die Young" were two of the records made in Hawaii, which, according to those who have heard the songs from that period, fostered a collection with a darker tone. Then West headed back to the mainland and started recording material in New York.

After "Power" was released, a source close to the rapper revealed to MTV News that the tone of his newer material changed as he holed up in Electric Lady Studios to complete more tracks. Being embraced again by the masses, the source said, inspired West, and his records have begun to take on a more upbeat life.

"Monster," featuring Jay-Z, Rick Ross and Nicki Minaj; "Devil in a New Dress"; and "G.O.O.D. Friday," featuring Common, Pusha T, Kid Cudi, Big Sean and Charlie Wilson, are some of the tracks he's recently released as part of his G.O.O.D. Friday promise to drop his latest offering on the last day of the workweek until the end of the year.

Only 'Ye truly knows what he'll do next, but what is certain is that, after being vilified for a year, he's being recognized again for his musical abilities. The story is unfolding as a tale of redemption after his reputation was tarnished by a few seconds of reckless behavior. And it's guaranteed that the next year will be just as exciting to witness the resurrection of Mr. West.

What do you want to see next from Kanye? Let us know in the comments!

The Moonmen have all been handed out and the stars have gone home, but there's plenty of MTV Video Music Awards news, interviews, behind-the-scenes scoop, party reports and more still to come, so keep it locked on MTVNews.com.

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